Managing comments and DMs across several social platforms

Most brands do not lose conversations because nobody cares. They lose them because the conversations are in four places and only two of them get checked daily. Instagram DMs sit behind one login, Facebook comments behind another, YouTube behind a third, and a question about availability posted under last week's Reel is functionally invisible by Wednesday.

The usual fix is a social media management platform — but most of those are publishing tools with an inbox bolted on. Their centre of gravity is the content calendar, and the inbox inherits whatever attention is left.

Talksy is built the other way round. There is no scheduler, no calendar and no publishing workflow. The product is the queue of things people have said to you and what you are going to say back.

That focus shows up in the details. Items are classified by intent, not just by platform, so a purchase question is visibly different from a compliment. High-intent conversations are pushed up the queue. Each item carries a draft and an explanation of the classification, so a team member picking up the inbox cold can see why something is near the top.

The AI writes from a profile built out of your own published posts and replies, not from a generic template you tune with sliders. The result reads like your account because it was derived from your account.

Where a draft misses, you regenerate it, and previous versions are kept as browsable variants rather than discarded — so a team member can compare two phrasings instead of regenerating repeatedly hoping for a better one.

Where you need control rather than mimicry, you have it: you can pin the reply language for each connected account, and every draft passes through a person before it goes out. Talksy has no mode in which it sends something you have not seen.

The conversations that cost money when they are missed are a small fraction of the total, and they look like everything else in a notification list. Talksy separates them out: purchase questions, complaints and collaboration enquiries are surfaced ahead of routine engagement, and flagged as they arrive rather than discovered later.

Comments and messages appear live in the queue, so a question asked while your team is mid-shift is visible immediately instead of on the next manual refresh.

Platforms invalidate access tokens without warning — a password change, a security checkpoint, an app permission removed. When that happens, Talksy marks the account as needing reconnection and tells you, rather than silently failing to collect messages until someone notices the inbox has gone quiet. Reconnecting restores it.

The dashboard reports reply volume, response activity, and how often AI drafts go out as written versus edited first, broken down per connected platform. That last number is the useful one — it tells you whether the voice profile is actually matching, rather than whether the tool is being used.

Instagram and Facebook cover comments and direct messages. YouTube covers comments; YouTube exposes no public API for direct messages. TikTok, WhatsApp and Twitch are on the roadmap and are not available today. One connected account per platform, per Talksy account.

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